Marketing and Advertising

Advertising budget, creative, audiences, campaign structure, click and conversion tracking, and platform-side reporting.

Ad platforms own bidding, placement, and reach. Replacing them isn't the goal — connecting them to what the lead actually became is.

• Campaign, ad group, and creative structure
• Click and impression volume
• Form-submission and conversion events
• Spend by campaign and audience

• Offline conversion events (deals won, jobs completed, revenue)
• Audience membership updates based on customer status
• Suppression audiences for customers who should not be targeted
• Campaign performance context for internal dashboards

• New lead attributed to a campaign
• Deal won attributable to a campaign
• Work completed for an attributed lead
• Customer becomes ineligible for a campaign

• Manually stitching ad reports to CRM reports to accounting exports
• Rebuilding remarketing audiences from spreadsheets
• Guessing which channel actually produced last month's revenue
• Recomputing cost-per-customer by hand

• Sales and marketing leader
• Owner / executive
• Finance and accounting

• Revenue by campaign, ad group, and creative
• Cost per acquired customer
• Time from click to revenue
• Lifetime value by acquisition source

• OAuth against the ad platform's read-only reporting scope where possible.
• Conversion write-back scoped to the specific ad account granted.

• Platform-side attribution windows still apply — offline events must arrive inside them.
• Some platforms hash offline conversion identifiers, limiting granularity.

The Forge does not replace the ad platforms. It replaces the manual reconciliation of clicks to revenue.