The Forge for Real Estate & Brokerage
Independent brokerages and agent teams run on a stack of specialized systems that already do their jobs well — the MLS for listing data, a transaction management and e-signature platform for closing documents, a back-office system for commission disbursement, and an accounting or payroll system for the money. The Forge does not replace any of them. It sits above and between them, giving the broker-owner, team leads, agents, transaction coordinators, and office staff one place to see the daily work: which lead was just assigned and to whom, which listing is waiting on a compliance approval, where a transaction sits against its closing deadlines, and what a commission is actually worth once every split and referral fee is applied. For a team of five to fifty agents across one or more offices, that shared view is the difference between a broker who finds out about a stalled deal from the agent and one who sees it a week earlier on a dashboard.
How can an independent brokerage speed up lead response, keep commission splits and marketing spend visible, and give the broker-owner one view across every office — without replacing the MLS, transaction platform, or accounting system already in place?
The Forge gives every contact, listing, and transaction one record that carries the lead source, routing history, approval status, milestone timeline, and commission math. Leads are routed by rule within minutes instead of sitting in an inbox, listing and advertising approvals move through a tracked review instead of an email chain, transaction milestones are visible to the whole team instead of one agent's notes, and the broker-owner sees commission forecasts, marketing spend, and office production in one dashboard instead of assembling it at month-end. The MLS stays the record for listing data, the transaction platform stays the record for closing documents, and the accounting system stays the record for the money — The Forge connects the work that happens around them.
Ask how The Forge fits real estate & brokerage
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Where this industry loses time and margin
A new lead sits unassigned for hours, and agents suspect routing favors the same few people
Inbound leads — website inquiries, referrals, sign calls, portal hand-offs — are routed automatically by a configured rule (round-robin, territory, or team), with the assignment and the time it took logged the same way for every agent, so routing is visible instead of a source of office friction.
See how The Forge fixes lead follow up →No one can say what a commission is actually worth until the closing statement arrives
Each transaction carries its gross commission, the agent split, team split, and any referral fee, so a forecasted commission is visible the moment a deal goes under contract rather than becoming a surprise on the settlement statement.
See how The Forge fixes profitability visibility →Marketing spend cannot be tied back to which listings or agents it actually helped close
Ad spend, campaign source, and lead source are attached to the contact record at intake and carried through to the closed transaction, so spend can be compared against closed volume by campaign and by agent instead of judged on impressions alone.
See how The Forge fixes performance visibility →Advertising and listing approvals live in an email chain that nobody can find two weeks later
A listing or ad piece requiring compliance review moves through a tracked approval step before it goes live, with the request, the reviewer, and the decision recorded on the listing record instead of buried in someone's inbox.
See how The Forge fixes work falling through cracks →See it work for a brokerage
The same connected loop from /how-it-works, walked through with a brokerage's own vocabulary — a buyer inquiry, a routed listing appointment, and a tracked transaction to closing. Names below are illustrative, not real clients.
M. Alvarado — buyer inquiry
3BR in Fairview Heights, pre-approved
$412,000New118 Larkspur Ln — listing approval
Pricing and disclosure review pending
Quoted9 Birch Ct — under contract
Financing contingency due in 6 days
$6,600 est. commissionScheduled42 Ridge Ave — active listing
Days on market: 11
In progress220 Harbor View Dr — closing scheduled
Title and closing documents in progress
$9,800 est. commissionInvoiced7 Nguyen Way — closed
Post-close anniversary sequence started
$8,100 commissionPaid
Simulated Forge interface — illustrative, not a live screenshot.
Go deeper on how this actually runs
The full detail behind each of these lives on its own page — what breaks today, exactly how The Forge addresses it, what agents and staff see day to day, and what a broker-owner controls.
Lead routing
Every inbound lead — web, referral, sign call, portal — routed to an agent within minutes by a visible rule, so routing is never a source of office friction.
Explore Lead routingAI Receptionist
The reception desk that never lets a call disappear — live, missed, and voicemail calls all land on the same lead record and route by the brokerage's own rule.
Explore AI ReceptionistTransaction management
Every transaction's milestones and deadlines — inspection, financing, closing — tracked from contract to close, with anything at risk flagged before it becomes a surprise.
Explore Transaction managementCommission visibility
A forecasted commission the day a deal goes under contract — split, referral fee, and all — checked against the actual closing statement instead of trusted blind.
Explore Commission visibilityWhere most businesses like this start
Forge Pro
$799/moBroader coverage — several teams and locations connected, with approvals you control and a quarterly review to keep improving how you run.
A brokerage running five to fifty agents needs role-based visibility between agents, team leads, and the broker-owner, plus the advanced reporting that commission forecasting, marketing attribution, and cross-office production depend on — capabilities that come with Forge Pro over Core. Brokerages operating a second office should layer on the 'Additional location' add-on to keep office-level production and approvals cleanly separated rather than moving straight to Operations before that complexity is actually needed.
- Up to three locations, thirty operator users
- Unlimited view-only users
- Everything in Core
- Advanced workforce, scheduling, and capacity planning
- Advanced payroll and wage-summary visibility
- Role-specific dashboards and advanced reporting
- Thirty workflows, eight integrations, and API access
- Reviews and reputation from your connected Google Business Profile
- Prospecting audit reports, social content planning, and in-composer image generation
- Configurable business-process approvals and advanced permissions
- Priority support and quarterly optimization review
Commonly added
- Additional location
- Advanced reporting
- Priority support
Every plan launches Guided or Managed — see plan and launch-path details for the full comparison.
- Inbound leads — website inquiries, referrals, sign calls, portal hand-offs — are routed automatically by a configured rule (round-robin, territory, or team), with the assignment and the time it took logged the same way for every agent, so routing is visible instead of a source of office friction.
- Each transaction carries its gross commission, the agent split, team split, and any referral fee, so a forecasted commission is visible the moment a deal goes under contract rather than becoming a surprise on the settlement statement.
- Ad spend, campaign source, and lead source are attached to the contact record at intake and carried through to the closed transaction, so spend can be compared against closed volume by campaign and by agent instead of judged on impressions alone.
- A listing or ad piece requiring compliance review moves through a tracked approval step before it goes live, with the request, the reviewer, and the decision recorded on the listing record instead of buried in someone's inbox.